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Fact Card: Lucky Ant

Fact Card is a series of posts summarising crowdsourcing and public decision making initiatives relevant to our project. Please post a comment or email us with any clarification.

LuckyAnt

What?
Launched in January 2012, Lucky Ant is another example of extending crowdfunding to local businesses. Like Smallknot, the service gives small business owners a way to raise money in the form of small donations to fund improvement projects.

How does it work?

  • Lucky Ant uses a one-project-a-week model instead of featuring several projects at the same time. This is done to allow people to focus on one project which will hopefully lead to a higher conversion rate.
  • Registered users receive an email at the beginning of the week informing about the most recent campaign. Campaigns need to reach their goal to receive the money for the project.
  • Community members receive special rewards, VIP treatment and other perks in exchange for supporting their local businesses.
  • Lucky Ant charges a commission fee from the businesses for featuring the campaign.

Who’s involved?
Citizens, local businesses, Lucky Ant Inc.

Status:
Active. The service is currently only operating in New York.

Website:
http://www.luckyant.com

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